“Highgate Heroes” series to profile the selfless healthcare workers on the front lines of the COVID-19 battle staying at hotels across New York
NEW YORK–(BUSINESS WIRE)–Highgate, a premier real estate investment and hospitality management company, today announced the launch of an initiative to honor and show gratitude to America’s healthcare workers serving on the front lines of the ongoing COVID-19 battle. Over the coming weeks, the “Highgate Heroes” series will feature the inspiring faces and stories of the brave and selfless healthcare professionals and those supporting them who are staying at Highgate owned or managed hotels in the hard-hit New York region.
“Healthcare workers across America continue to make incredible sacrifices to save lives and comfort those who need it most during this period of crisis,” said Steve Barick, Chief Operating Officer at Highgate. “We are honored to host many of these heroes at our hotels and want to do our part to recognize and raise awareness of their remarkable contributions. By sharing their stories, we hope to drive conversations about the true meaning of hospitality and inspire others in the process.”
The “Highgate Heroes” series seeks to provide the public with a glimpse into the lives of a small sampling of the thousands of people who have given up the comforts of home to help those suffering from COVID-19. Each profile will be shared on Highgate’s corporate website and social media accounts as well as the social media accounts of the hotel where each healthcare worker is staying. The healthcare workers who are featured will each receive a $1,000 gift card and a free five-night stay at any participating Highgate-managed hotel in the U.S., including popular destinations like Waikiki, Key West, Miami, Boston, Los Angeles, San Francisco and Las Vegas.
In an effort to help combat COVID-19, Highgate has made approximately 4,000 hotel rooms across New York, Boston, San Francisco, and Los Angeles available to healthcare professionals and patients at highly discounted rates. The “Highgate Heroes” series aligns with Highgate’s commitment to supporting and advancing socially responsible initiatives that have the potential to make a positive impact on the lives of others.
Moreover, to support its current and furloughed associates who have been affected by the pandemic, Highgate established a relief fund that it seeded with a $500,000 contribution. Those interested in learning about or donating to the fund can do so by visiting https://www.highgateintouch.com/relief.
Highgate Heroes participating hotels include:
Delta Hotels Woodbridge
ArtHouse Hotel New York City
Hilton Times Square
Millennium Times Square
NoMo SoHo Hotel
Renaissance New York Hotel 57
Royalton New York
Royalton Park Avenue
The James New York – SoHo
The James New York NoMad
WestHouse Hotel New York
‘Alohilani Resort Waikiki
Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu. Highgate also has an expanding presence in key European markets through properties in London and Barcelona. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has a proven record of developing bespoke hotel brands and utilizes industry leading proprietary revenue management tools that identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, London, Dallas, and Seattle.