Consultative Agency Hires Research & Analytics Leader to Oversee Its Primary Research Practice
ROYAL OAK, Mich.–(BUSINESS WIRE)–#customercentric–Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies, appoints Paula Sprowl to Senior Director, Research as announced by president & CEO Camille Nicita. Sprowl will oversee its primary market research group ensuring that data is triangulated for optimization throughout the entire customer-centricity value chain—from analysis and synthesis, to strategy and implementation.
Sprowl will play a vital leadership role in guiding Gongos’ research practice to ensure that data-driven insights enable clients to understand and consistently deliver on customers needs. She will advance its consultative work by further innovating and expanding the competency of the research group, while promoting collaboration among analytics translators, data science, and strategy & implementation teams.
“Beyond empowering our team of researchers, Paula will continually work to innovate the market research craft through advanced methodologies and a mindset of continuous growth,” said Cheryl Halverson, Chief People Officer. “Her strengths in relationship building are sure to thrive within our people-first culture.”
“There is tremendous opportunity to fuse primary research and data science, as they complement each other when understanding the entire customer experience,” adds Sprowl. “I look forward to fostering the pioneering and collaborative spirit of Gongos to leverage all forms of data to inform business decisions on behalf of our clients.”
Sprowl was most recently Senior Vice President, Analytics and Data Science at Engine Group (formerly ORC International). Prior to that she held several roles in both analytics and market research spanning disciplines from machine learning and advanced analytics, to data visualization and youth marketing. She holds her BSBA in Marketing from The Ohio State University.
Gongos, Inc. is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else. Gongos was named a Forbes “Small Giant” in 2020; ranks #44 among the largest market research organizations in the U.S.; and partners with Fortune 500 clients across multiple industries including Coca-Cola, Mars Wrigley, Kellogg’s, U.S. Bank, UnitedHealthcare and General Motors. For further insight into Gongos, visit gongos.com. To see how Gongos is currently tracking consumer behavior and sentiment to apply foresight for companies navigating 2020, visit covid19story.gongos.com.
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