On the heels of a record quarter, ABM frontrunner appoints marketing leader to its board of directors to fuel rapid growth
ATLANTA–(BUSINESS WIRE)–Terminus, the leading account-based marketing platform, today announces the addition of veteran marketing leader Meagen Eisenberg to its board of directors as the company scales through its next phase of rapid growth.
Eisenberg is the CMO of TripActions, the leading cloud-based corporate travel and expense management platform. Prior to TripActions, she spent more than 20 years in high-tech, previously serving as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign (NASDAQ: DOCU). Meagen has advised over 25 startups over the last decade, seven of which have been acquired to date, and also serves on the boards of G2 and Reactful.
Eisenberg joins Terminus after a record quarter, achieving 40 percent year-over-year ARR growth, a 30 percent increase in ad impressions served by Terminus over the prior quarter, and key executive team hires with the addition of Ed Frederici as chief technology officer and Bryan Wade as chief product officer. This follows the company’s significant product developments with the launch of Terminus Engagement Hub and an ABM integration with Salesforce Pardot, in addition to its leader placement in The Forrester New Wave™: ABM Platforms, Q2 2020 report.
“I’ve been lucky enough to work alongside Meagen for years, she’s the real deal when it comes to marketing vision, strategy, and driving growth,” said Tim Kopp, Terminus CEO. “Her 20 plus years of experience developing marketing programs for some of the best brands in the game is a huge addition to Terminus as we rapidly scale. We are thrilled to have someone of her caliber onboard.”
“As a Terminus customer and now board member, I’m a huge advocate for account-based marketing and its role in driving sustainable revenue growth,” said Meagen Eisenberg, TripAcions CMO and Terminus board member. “I’ve been following this company since the first #FlipMyFunnel event in 2015, as they lead the account-based movement, and continue to be in awe of its explosive growth, product vision, and team. I’m honored to be joining this board to help build the B2B marketing platform of the future.”
To learn more about the only all-in-one full-funnel ABM platform that combines powerful data and attribution capabilities with advertising, email, web, and chat experiences all connected in one single hub, visit www.terminus.com.
Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus Engagement Hub arms marketing teams with an account-centric platform that delivers all of the data, engagement channels, and attribution analytics that modern marketing teams need to target and engage their current and future customers. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.com.