New Products Will Begin Arriving On Shelves This Month
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–#chocolate–Leading women’s fitness, lifestyle and wellness community Tone It Up is expanding their retail offerings at Kroger stores nationwide with the rollout of their fan-favorite Protein Bars and new optimized Protein Powders. Products began hitting shelves on June 6.
Tone It Up’s Plant-Based Protein Bars will launch at approximately 500 stores with their best-selling Birthday Cake and Peanut Butter Chocolate flavors. Each box will come with four bars that contain 10g of protein per bar and only 170 calories. The Protein Bars are also non-GMO and gluten free. SRP is $8.99.
The Plant-Based Protein Powders will launch at approximately 1,500 stores in their best-selling Vanilla and Chocolate flavor profiles. Each container provides 14 total servings with 15g of protein and only 110 calories per serving. The Protein Powder is also non-GMO, gluten free and is made with Tone It Up’s proprietary protein blend of pea, oat and chia, and now includes chicory root fiber for natural sweetness and more fiber content. SRP is $26.99.
Hi-res imagery can be downloaded here: https://www.dropbox.com/sh/io6cp46zbi2rbna/AACXw7qguYVJ_9IAsygmvvbIa?dl=0
About Tone It Up
Tone It Up is a women’s fitness, lifestyle, and wellness community created by two best friends and co-founders Karena Dawn and Katrina Scott. For over eleven years, the brand has cultivated a dedicated following from their nutrition plans and recipes, health and lifestyle content on toneitup.com, fitness videos and workouts through the Tone It Up app, nutrition products, and motivating seasonal series to keep women engaged and connected to each other and their wellness goals. Best of all, Tone It Up has created a platform where women can connect and champion each other, forming friendships along their fitness journey, towards better health, more confidence, and happiness. The community offers members a tremendous accountability and support system – and, a large and loyal network of like-minded women to lean on and lift up throughout the process. Additionally, through a series of live events, women are able to gather together and experience fitness classes and wellness talks in person, connect with Karena and Katrina, and with each other. This unique, energetic “friend-to-friend” approach to fitness and nutrition has made Tone It Up the one-stop destination for women seeking a fun, positive and empowering way to achieving their best, healthiest self. For more information, please visit www.toneitup.com.
Ashley Patterson, Scenario Communications